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Debenhams Gandeng Butterfly Consumer

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FOR interrogate a prolonged recession, consumer butterfly Debenhams target by offering a series of exclusive collections of fashion designers in collaboration with other results.

Debenhams offers a private label under the name of Designers at Debenhams and took big names like John Rocha, Jasper Conran, or a new collection of the Principles by Ben de Lisi.

It is beyond belief and actually increase sales both in terms of operational cost savings. Evidenced by total sales rose by 8.9 percent in June.

"Our strategy has lived for 42 weeks and showed encouraging results," said CEO Rob Templeman Debenhams, as reported by Fibre2fashion.

'Through Designers at Debenhams, we offer value for money to consumers so they can get exclusive products at affordable prices, "he said.

Not only in women's clothing line, Debenhams also successfully collected purse with a similar strategy in the line of menswear and children. "However, we must admit, the biggest sales are still given by a womenswear line," said Templeman.

Therefore, only natural that Debenhams will continue to run the strategy. In fact, Debenhams has agreed to extend the wing footwear sales in line with the holding Faith Shoes and plans to expand by adding 40 stores within three years.

"We are optimistic with the market developments in 2010. In the future we will expand the franchise by adding outlets or through acquisitions, "said Templeman who explained that the Debenhams department store chain recently bought Danish magazine du Nord last year.


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